From the Editor's Desk: Timing is everything

The recurring theme running through my head the past few days is, obviously, the headline for this column. Timing is everything. OK, maybe not everything in the mobile business -- hardware and software still count for something -- but timing is still damned important.

That's particularly true when launching a new smartphone.  Last week's Samsung Galaxy S4 event in New York City offered any number of ways to consider how timing affects a launch, and affects a product as a whole. And not just for Samsung. HTC and LG did their best to nip at Samsung's heels Hell, so did Apple.

Make no mistake -- every other mobile company sees Samsung as the one to stop. There's some serious realpolitik going on these days.

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