sabato 22 dicembre 2012

Google reportedly poaches key Samsung marketing VP for Motorola

Google reportedly snags key Samsung marketing VP for Motorola

Google may be doing more to boost Motorola's presence than whipping up a new device strategy, if rumors are true. AllThingsD claims that Google has poached Samsung's American VP for strategic marketing, Brian Wallace, for a roughly equivalent role at Motorola. The move would not only give Motorola a high-profile executive who's had stints at companies like RIM, but one who's not afraid of taking the competition head-on: Samsung's TV ads poking fun at iPhone launch queues appeared under Wallace's tenure. We've asked Google, Motorola and Samsung whether or not the shift is real; Motorola won't comment in either direction, and we haven't heard from the remaining two. If there's any truth to the story, Motorola might have a stronger carrier-independent sales pitch than the occasional dystopic TV spot.

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Source: AllThingsD

Source: http://www.engadget.com/2012/12/21/google-reportedly-poaches-key-samsung-marketing-vp-from-motorola/

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