We love riffing on TV shows like a latter-day MST3k, which means that companies are desperate to harness our homespun satire to their own ends. Second-screen start-up Zeebox has inked a deal with MTV and Comedy Central owner Viacom, offering exclusive content in exchange for on-screen advertising. That said, we're not sure if the promise of behind-the-scenes clips would be enough to draw us away from just cattily judging the Project Runway contestants on Twitter, where we're less likely to be moderated into oblivion.
Continue reading Zeebox adds Viacom to its list of second-screen partners
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Zeebox adds Viacom to its list of second-screen partners originally appeared on Engadget on Thu, 04 Oct 2012 16:00:00 EDT. Please see our terms for use of feeds.
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