Zynga made a number of announcements at its Unleashed event in San Francisco Tuesday, most of them aimed at the same goal: making its services "stickier" to its players. "Social games have become a crowded marketplace," said Scott Steinberg , digital game consultant and principal in TechSavvyGlobal.com.
Source: http://ectnews.com.feedsportal.com/c/34520/f/632000/s/20c61cfe/l/0L0Stechnewsworld0N0Crsstory0C754870Bhtml/story01.htm
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