Illuminated Menus Help Diners Decide in the Dark

The catering business is a weird place. A restaurant or bar will pay minimum wage to its employees, and endure endless staff turnover, but it will waste cash on the most pointless things. Exhibit A, from the DUO Restaurant and Lounge in New York, is the illuminated menu.
Faced with customers squinting to read menus in [...]

Source: http://www.wired.com/gadgetlab/2011/05/illuminated-menus-help-diners-decide-in-the-dark/

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